Moderator: Jennifer Beale, Special Advisor to the Dean, and Executive Director – Coastal Cloud (Canada).

Guest speaker: Dr. Andrew Gemino, Associate Dean, Graduate Programs, and Professor, Management Information Systems / Innovation and Entrepreneurship.

Jennifer Beale is a senior executive focused on the future of work. She is passionate about finding solutions to complex business problems and helping individuals and organizations excel in the digital economy. Jennifer works well with clients from small businesses to multinationals in a range of industries and geographies, as well as non-profits, post-secondaries, and government. Her specialties include relationship building, innovation, talent development, business solutions, and startup operations.

Dr. Andrew Gemino is an award-winning teacher who has twice received the Canada Trust Distinguished Teacher award from the Beedie School of Business and also received two teaching awards during his years at the University of British Columbia. Andrew's academic research focuses on information technology project management, business systems analysis, and the design of technology-mediated collaborative environments that includes examining how corporate teams can best collaborate using technologies such as instant messaging. Andrew is also the co-founder of a software company that develops commercial software for professional sports teams in the NHL and NBA, as well as automated employee scheduling for sports and entertainment companies.

Digital transformation helps customers by providing more convenient, efficient, and personalized experiences through the use of digital technologies such as automation, data analysis, mobile devices, and cloud computing. This results in improved customer satisfaction, increased customer engagement, and faster resolution of customer issues. Additionally, digital transformation enables companies to gather valuable customer insights, enabling them to make informed decisions and offer personalized products and services that meet the specific needs of their customers.

Digital transformation is the integration of digital technology into all areas of a business, resulting in fundamental changes to how the business operates and delivers value to customers. It's a strategic process that enables organizations to leverage new and existing technologies to fundamentally change how they work, with the goal of improving customer experiences, increasing efficiency and competitiveness, and driving growth. Digital transformation covers a wide range of areas including digital customer experience, operational processes, business models, and organizational culture. The ultimate aim is to create new or improved ways of delivering value to customers, employees, and partners through digital capabilities.

How can we help?

Acorn Interactive can potentially help in digital transformation in several ways:

Customer experience: Acorn can help improve the customer experience by providing personalized, convenient, and efficient interactions with the company.

Business processes: Acorn can help streamline business processes and make them more efficient, reducing costs and increasing productivity.

Innovation: Acorn can help drive innovation by enabling companies to quickly test and scale new ideas and technologies.

It's important to note that the specific ways Acorn can help with digital transformation will depend on the organization's specific needs and goals. A tailored approach is often needed to ensure that the technology is implemented in the most effective way.

We also live tweeted some of our notes during the presentation. Feel free to review the link below for more of the event takeaways.