On Jan 25, I attended an Invision Webinar that hosted Ryan Salomon (Senior Director, Product Management at Pendo), entitled How to execute a strategic feature launch - from development to adoption.
Having the session linked up with Invision’s Freehand platform, it was nice to be able to navigate around the visuals independently throughout the course of the talk.
Ryan stressed the importance of aligning the product vision with the company vision, at all times. By identifying a north star metric, or core value that the product delivers to the client, teams can remain on the right track to a common goal.
Using a PRD (product requirements doc) is a great way to pin down, lay out and share with teams what that north star metric will be.
However, getting to that north star metric (aka the design process) is messy, and that’s ok. In many ways it should be. What’s crucial is knowing when to open up the conversation to ideation and when to narrow in on resolution. And in addition, this expansion and contraction should be iterative.
A key concept that can illustrate this is the double diamond approach to design and project management.