To paraphrase John Uhren:
Now seems to be a good time for the financial sector (private and Canadian government) to start helping in the transitioning to a more sustainable and regenerative agricultural model. Private investment should be following the growing trend of public interest in this.
The 30 by 30 commitment
The federal government has set the goal of conserving 30 percent of Canada's land and water by 2030, because science shows that nature needs our help in order to reverse the decline in biodiversity, better fight climate change, and maintain a strong, sustainable economy.
Our current agricultural concept is using industrial processes. We typically only think of farmers as people who grow crops, but they should also be considered land stewards
Nobody wants to pay for this, so a system of re-evaluation should be created. Hence this report by Ivey Academy and these webinar series.
As Charlie candidly mentioned, McCain Foods ltd got interested in doing something because they were seeing more frequent bad crop seasons with their farmers (with whom they have a direct relationship with, and not through a broker). They attribute this directly to climate change. And because of this direct relationship with their farmers, they are able to offer longer-term contracts for those who use regenerative practices.
Their hope is to mitigate climate change and build a resilient supply chain for the future.